Mission & Vision
YardSprout’s web platform helps people & businesses find expert gardeners, landscapers, & farmers to help them cultivate land in sustainable ways.
Finding local experts, resources, and skills to use your land in sustainable ways can be daunting. Whether you’re interested in growing food, finding pesticide-free lawn care, or raising chickens, overcoming the initial knowledge gap and getting started can be the hardest part.
Consumers face a myriad of choices and no simple source to evaluate local options. YardSprout aims to make it easier to succeed at sustainable land management.
Professionals, including the growing industry of green landscapers, gardeners, and urban farmers, are building a livelihood out of this growing market without the business and marketing support that many other sectors benefit from. YardSprout aims to support experts, businesses and professionals in building and sustaining their livelihoods.
YardSprout ‘s Mission:
To build a comprehensive, accessible online platform and national organization to help people and businesses engage in sustainable food production and other land uses, and for gardening, landscaping, farming and other professionals to market to and manage their customers and business operations.
YardSprout’s Vision & Purpose:
To build a successful national for-profit website, YardSprout.com, & nonprofit organization, YardSprout.org, to:
1) Help gardeners, landscapers, and farmers grow their livelihoods
2) Help expand local food production and sustainable land uses to over 1 million residential yards and other commercial property.
3) Enable greater scale, efficiency, and viability for urban farming, vegetable gardening, and green landscaping through an online marketplace, business management software, and garden planting apps.
Our team aims to make the following impact by 2020:
- Profile 50,000 expert gardeners, green landscapers, urban farmers, & other outdoor professionals.
- Attract 10 million people to our website every year to learn, plant, and grow.
- Generate 1 million qualified customer leads to outdoor professionals & suppliers.
- Facilitate the transition of 1 million lawns to green landscaping, xeriscaping, permaculture and/or native plants
- Facilitate installation & maintenance of vegetable gardens, chicken coops, and orchards in over 1 million yards, or approximately 500,000 acres, in the U.S.
- Help people cultivate over 50 million pounds of food in their yards and communities.
- Facilitate connections between 10 million neighbors to share skills, exchange labor, and trade their harvest.
- Help 10,000 property managers, apartments, HOAs, & businesses to switch to green landscaping or install veggie gardens.
- Produce over $250 million revenue for outdoor professionals.
- Generate competitive returns for our financial backers.
- Donate $2 million to fund 2,000 gift garden installations in low income communities.
- Support 50 jobs in world-class HQ blending sustainable office building & on-site urban farm.
- Provide the incredible customer support, stakeholder engagement, and organizational management.
- Provide living wages, fantastic careers, great culture, and healthy eating for our team.
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